Was talking with a group of 20-something’s the other day, talking about the best way to reach and audience that they are unfamiliar with.
In order to generate discussion, I asked a member of the group to come up with someone who is “old.” That person thought about it, then answered, “I don’t know … I’d say about 50.”
Then I asked the whole group to come up with the characteristics that they know about this group. Here’s the list.
- Content with their lives
- Not modernized
- Computer illiterate
- Old fashioned
- They watch shows like “Jeopardy”
- They read
- They are up-to-date in terms of news and current events
- They do crossword puzzles
- They read the newspaper
- If they listen to the radio, it’s typically AM talk
Interesting? I think so. The dichotomy of a 50-year-old being both sophisticated AND not modernized is interesting. It seems to imply that being modern means you are UN-sophisticated. “Sophisticated” is also “old fashioned,” it seems.
Another interesting thing that came up in the discussion is that most of the 20-something’s know a 50-year-old who defies the list … but these 50-year-olds defy the norm instead of reflect the norm.
As you read over the list, what parts stand out to you? What does the list say about the 20-somethings who created it?