‘Iron Man 2’ soundtrack = synergy

Who benefits the most from the Iron Man 2 soundtrack? The soundtrack, released today (complete with movie cash and, in some cases, a DVD), features only AC/DC music and increases a bubble of hype surrounding the upcoming release of the film.

  • Does AC/DC benefit because they get to tie themselves to a proven property that could get their music into the hands of a lot of people who would never buy anything else by them? Is it also a way for the band to finally shake that whole “Only Available at Wal-Mart” fiasco?
  • Does Iron Man 2 benefit because AC/DC is a rock and roll “pillar,” giving the movie the testosterone-fueled credibility it needs?
  • Do fans benefit because this is as close to an AC/DC “greatest hits” package they’ll ever get? (The band has notoriously refused to release one, nor will you find their music available for official download … one of the last bands to hold out).

Or is this a case where each of the stakeholders are associated with something that becomes “larger” than the individual parts?

I’m not sure. I am sure, though, that I am more likely to buy this soundtrack and, it also gets me to thinking that maybe, just maybe, the movie may not be as bad as I fear it will be.

Darn you, smarty-pants marketers … you seem to have won again!

Track listing:
1. “Shoot to Thrill”
2. “Rock ‘n’ Roll Damnation”
3. “Guns for Hire”
4. “Cold Hearted Man”
5. “Back in Black”
6. “Thunderstruck”
7. “If You Want Blood (You’ve Got It)”
8. “Evil Walks”
9. “T.N.T.”
10. “Hell Ain’t a Bad Place to Be”
11. “Have a Drink on Me”
12. “The Razors Edge”
13. “Let There Be Rock”
14. “War Machine”
15. “Highway to Hell”

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One thought on “‘Iron Man 2’ soundtrack = synergy

  1. Pingback: Just in case I forgot … « The 10-Minute Ramble

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