Know this guy?

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Here’s this cutesy-wootsey AT&T commercial about a little girl and her lost dog and how technology comes in and saves the day.

77679989AL023_NORTH_CAROLINRecognize anyone? For the majority of the population, probably not. The big guy at the end is former UNC All-American Tyler Hansbrough. Does anyone else find this a little weird?

In effect, it seems, the ad tells us that tall people find dogs better with their phones than others? I’m finding it a little hard to reconcile the sports athlete with the dog finder. I know I’m overanalyzing, but there’s something there that I can’t quite put my finger on.

I think it’s interesting that the first sponsorship available to this guy is a telephone campaign. You’d think that most athletes would get a shoe or sports clothing or sports drink or something like that. But Tyler Hansbrough gets a national phone commercial.

What does this mean? Not sure, but if most people don’t connect the guy giving the dog back as some famous basketball player, was it worth AT&T’s money? And if people don’t make the connection here, would they make the connection with other products?

It seems Hansbrough’s handlers would have tied him with something that would guarantee a connection and success. With this, though, it seems to have the potential to lessen his spokesman prospects in the future.

Of course, if he goes on to make his mark in professional basketball, it’s all a moot point.


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