Saw this during a weekly Clearance Lap at the local Target. Isn’t this the kind of thing that Tyler Durden fought against?
Kind of reminds me of today’s TeeFury shirt:
And this is the problem of popular culture: it takes a symbol of anti-consumption, and turns it into something consumable. It’s against the very nature of those who truly love the book and movie to actually go to a discount store and buy a t-shirt that symbolizes their love of the book and movie.
Weirdly ironic, ain’t it?
Of course the Project Mayhem thing to do would be to steal it … or use a permanent marker on it …
But I didn’t do that.
And no … I didn’t buy it, either.
Yet … but their is the slight voice in the back of my head …
(“I am Jack’s need for consumables.”)
